Mo Ashraf
Frontender
Hello, I'm Ash!
About Me
Seasoned Front End Developer with extensive experience in crafting large-scale e-commerce platforms (SFCC, Shopify plus, IBM websphere...etc) for top global brands. Collaborating with industry-leading professionals has enriched my expertise, enabling me to deliver exceptional user-centric solutions.
- Residence Dubai - UAE
- e-mail m.ashraf.work@gmail.com
Brands and Ash
What I Do
Some Real Testimonials, because, you know... :)
Check them all out: Here
Working with Ashraf was a blast. He has a can do attitude, open mind to new concepts and a great sense of humour. Craft-wise he brings solid front end skills with great people management skills. I would recommend Ashraf without hesitation.
Ashraf and I worked on many projects and daily tasks involving eCommerce events and campaigns, We developed a deep understanding of when, how to communicate and what to look out for when managing change. His support and 24 hour commitment was a pleasure to work with.
I know Ashraf since we started building the first version of Altayyaronline, Ashraf is right mix of good personality, attitude and has well knowledge of front-end technologies, he is hard working and also can handle lots of work pressure with right balance on maintaining project timeline. Together we have shared lots of good discussion about UI & UX along with building right customer facing frontend and English and Arabic language. Ashraf is one of the gems in the area of UI/ UX & frontend technologies & he is a very good team player, I wish him a big success for his career..
Working with Ash is always a pleasure and of great value to the team he's in. He is a talented developer with a broad skill-set and an outstanding eye for design that shows in his work. He is a deep and creative thinker and always brings a fresh and alternative perspective to the work that's to be done, making him an exceptional problem solver.
Resume
Experience train
March 2022 - Present
Birkenstock Digital Division Dubai - UAESFCC DEVELOPER - FRONT END DEVELOPMENT
"Middle east and South east Asia“
- ▪ As a Front End Engineer at Birkenstock, I specialize in developing the SFCC platform for the company's emerging markets, encompassing the Middle East, Africa, and Southeast Asia regions.
- ▪ I've played a pivotal role in the successful launch of online platforms in Singapore, Malaysia, Hong Kong, the Philippines, Thailand, Japan, India, and other key markets.
- ▪ In addition to my primary focus, I contribute to the EU and US market streams, offering extensive support. Based in Dubai,
- ▪ I collaborate closely with the Munich office, overseeing and enhancing the online presence in the Gulf region, including the UAE, Qatar, Kuwait, Bahrain, Oman, and KSA.
July 2020 - Feb 2022
Chalhoub Group eCommerce engineering division Dubai - UAESPECIALIST - FRONT END DEVELOPMENT
“Dior, Chanel, Givenchy, MoltonBrown, Erborian, Faces, Tanagra, Lacoste“
- Chalhoub Group Engineering Team - SFCC, Shopify
- ▪ At Chalhoub Group, I held a crucial role as a Front End Developer, focusing on enhancing the digital presence of prestigious brands including Dior, Chanel, Givenchy, Molton Brown, Erborian, Faces, Tanagra, and Lacoste across the Middle East.
- ▪ My tenure was particularly marked by a significant emphasis on Dior, where I expanded our online reach into additional markets such as Turkey, Morocco, and South Africa. Joining during the shift to e-commerce amid the COVID-19 pandemic, I was instrumental in transitioning Dior to the Shopify Plus platform, serving as the main developer.
- ▪ Collaborating closely with the Paris team, I ensured seamless integration and elevated online experiences, demonstrating a profound commitment to brand excellence and digital innovation.
April 2017 – Dec 2020
Al Futtaim Group Digital Retail Division Dubai - UAEFRONT END DEVELOPMENT
“ Currently we’ve launched IKEA, Toys R Us, Reebok and Kiabi, As Brand new ecommerce sites by the years 2019/2020 “
- Directed a specialized team of front-end developers to set up and sustain the e-commerce workflow for key Al Futtaim group brands.
- Accountable for the end-to-end user interface and quality standards of the e-commerce web platforms.
- Collaborated with UX and Design leads for strategizing future brand integrations and ongoing quality enhancements.
- Participated in sessions with Al-Futtaim's Enterprise IT and Project Management Office to outline development sprint timelines in an Agile environment.
- Orchestrated action plans to elevate the performance metrics of our e-commerce applications to meet industry benchmarks.
- Coordinated with the UX Manager and Project Management Office to assess project scope, effort, and requirements, leading to the creation of Functional Specification Documents for update cycles.
Latest Cool Certificates
Scrum Master
Frontline Leadership Program
Coding my way
HTML/CSS
JavaScript
PHP
WordPress
Designing my life
Web Design
Graphic Design
Logo Design
Knowledges and stuff
- Complex Front end development
- Digital Design
- Social Media
- Time Management
- Communication
- Problem-Solving
- Social Networking
- Flexibility
